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Career Guidance and Placement Cell of Sri Aurobindo College of Commerce and Management, Ludhiana, organized a seminar on Career Counselling on 27-05-2022. The resource persons of the day were Dr. Manjul Vaidya, Mr. Aniruddha Ghosh, Mr. Rahul Chaturvedi, and Prof. Baldev Sachdeva from PML SD Business School, Chandigarh. Dr. Baldev Sachdeva opened the session and elaborated upon the various skills required to seek employment. He emphasized on overall personality grooming for being successful in chosen careers. Dr. Manjul Vaidya, the following speaker, enlightened the students about how to be successful entrepreneurs. The next speaker Mr Aniruddha Ghosh, emphasized on the importance of education in being an entrepreneur or joining family businesses. He discussed the blue ocean strategy by quoting examples of Grofers, Big Basket and Easyday. He discussed the importance of people, growth, risk, governance, wealth and transition in family businesses and entrepreneurial ventures. He discussed the various skills required to survive in a 21st-century competitive world. Mr Rahul Chaturvedi concluded the session by motivating the students to pursue post-graduation as education will enhance their knowledge which will prove to be bliss whether they join family businesses, opt for entrepreneurship or get employed with corporate houses. Prof. (Dr.) Vishal Kumar, the Principal of the college, thanked the resource persons for enlightening the students with their words of wisdom. Mr Sanjay Gupta, Ms Esha Jain and Dr Aashish Garg coordinated the session