The Technology Business Incubator (SACCM-TBI), in collaboration with the Alumni Association of Sri Aurobindo College of Commerce and Management, organised an insightful guest lecture on 28 October 2026 under the Elevate Talk Series on the theme “Marketing for Growth” The session was delivered by Mr. Jatin Sharma, Marketing Director, Rajindera Fire Pvt. Ltd., with the objective of providing students with practical insights into entrepreneurship, marketing strategies and international business expansion.
Mr. Sharma shared his professional journey, highlighting how he transformed the company’s export operations from zero presence to serving more than 15 countries. He emphasised the importance of comprehensive product knowledge, market research, persistent follow-ups and understanding cultural differences while dealing with international clients. He also highlighted the significance of consistent marketing, digital presence, product demonstrations, customer relationship management (CRM) and maintaining brand credibility.
The Principal of the college, Prof. (Dr.) Vishal Kumar, commended Mr. Jatin Sharma for sharing his valuable industry experience and practical insights, emphasising that such interactions play a significant role in broadening students’ perspectives and motivating them towards entrepreneurship and professional excellence. The session concluded with an engaging question-and-answer round, during which students received valuable guidance on business challenges and growth opportunities. The lecture inspired students to embrace entrepreneurship, take initiative and build successful businesses through continuous learning, professionalism and perseverance.
