Faculty & Research
Sri Aurobindo College of Commerce and Management (SACCM) aims to contribute to the movement of nurturing the youth as leaders of tomorrow.
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Research
Research – Key to Reach Excellence
Faculty at SACCM is encouraged to develop themselves by involving into research. The faculty members are encouraged to read standard books. Modern attitude, practical wisdom, knowledge and skills relevant for commerce and management are deeply ingrained in the faculty. The College uses rigorous multifaceted pedagogy with an effective interface with the industry to translate and relate the learning with the reality of management. Research creates opportunities for faculty to enhance their understanding of economic, social and political environment to broaden the horizon not only to adjust to change but to become catalyst, and to develop their power to conceptualize, decide and communicate. The published research papers talk volume in the foregoing respect.
Number of papers published in the Journals notified on UGC website during the last years (2020-2022)
| Title of paper | Name of the author/s | Department of the teacher | Name of journal | Year of publication | ISSN number | Link to the recognition in UGC enlistment of the Journal |
| As you sow, so shall you reap: Assessing drivers of socially responsible investment attitude and intention | Dr. Aashish Garg | Commerce & management | Technological Forecasting and Social Change | 2022 | 0040-1625 | Click Here |
| A systematic literature review and bibliometric analysis of noise trading | Swati Gupta | Commerce & management | Qualitative Research in Financial Markets | 2022 | 1755-4179 | Click Here |
| A systematic literature review and bibliometric analysis of noise trading | Sanjay Gupta | Commerce & management | Qualitative Research in Financial Markets | 2022 | 1755-4179 | Click Here |
| Sustainable menstrual products: a classic or a fad? | Prerna Ahuja | Commerce & management | International journal of human rights in healthcare | 2022 | 2056-4902 | Click Here |
| How does an investor prioritize ESG factors in India? An assessment based on fuzzy AHP | Sanjay Gupta | Commerce & management | Managerial Finance | 2022 | 0307-4358 | Click Here |
| How does an investor prioritize ESG factors in India? An assessment based on fuzzy AHP | Jinesh Jain | Commerce & management | Managerial Finance | 2022 | 0307-4358 | Click Here |
| Artificial intelligence in marketing: A meta‐analytic review | Dr. Pooja Mehta | Commerce & management | Psychology & Marketing | 2022 | 0742-6046 | Click Here |
| Influence of contextual factors on investment decision-making: a fuzzy-AHP approach | Sanjay Gupta | Commerce & Management | Journal of Asia Business Studies | 2022 | 1558-7894 | Click Here |
| Influence of contextual factors on investment decision-making: a fuzzy-AHP approach | Swati Gupta | Commerce & Management | Journal of Asia Business Studies | 2022 | 1558-7894 | Click Here |
| ICT – a surviving tool for economy in the phase of social distancing: a systematic literature review | Sanjay Gupta | Commerce & Management | Kybernetes | 2022 | 0368-492X | Click Here |
| ICT – a surviving tool for economy in the phase of social distancing: a systematic literature review | Swati Gupta | Commerce & Management | Kybernetes | 2022 | 0368-492X | Click Here |
| ICT – a surviving tool for economy in the phase of social distancing: a systematic literature review | Shifali Kataria | Commerce & Management | Kybernetes | 2022 | 0368-492X | Click Here |
| Dark tourism intentions: moderating effect of xenophobia | Swati Gupta | Commerce & Management | Anatolia An International Journal of Tourism and Hospitality Research | 2022 | 2156-6909 | Click Here |
| Dark tourism intentions: moderating effect of xenophobia | Pooja Mehta | Commerce & Management | Anatolia An International Journal of Tourism and Hospitality Research | 2022 | 1303-2917 | Click Here |
| Prioritising crowdfunding benefits: a fuzzy-AHP approach | Sanjay Gupta | Commerce & Management | Quality & Quantity | 2022 | 1573-7845 | Click Here |
| Prioritising crowdfunding benefits: a fuzzy-AHP approach | Swati Gupta | Commerce & Management | Quality & Quantity | 2022 | 1573-7845 | Click Here |
| Peeping in the minds of MOOCs instructors: using fuzzy approach to understand the motivational factors | Dr. Aashish Garg | Commerce & Management | Online Information Review | 2022 | 1468-4527 | Click Here |
| Is Youth Ready for the Looming Technology Frontier in Healthcare? Examining Intentions and Adoption of Mobile Health (mHealth) | Dr. Aashish Garg | Commerce & Management | Business Perspectives and Research | 2022 | 2278-5337 | Click Here |
| Peeping in the minds of MOOCs instructors: using fuzzy approach to understand the motivational factors | Sanjay Gupta | Commerce & Management | Online Information REview | 2022 | 1468-4527 | Click Here |
| Is Youth Ready for the Looming Technology Frontier in Healthcare? Examining Intentions and Adoptionof Mobile Health (mHealth) | Amarjit Kaur | Commerce & Management | Business Perspectives and Research | 2022 | 2278-5337 | Click Here |
| ‘Sustainable attitude’ – a modest notion creating a tremendous difference in the glamourous fast fashion world: investigating moderating effects | Amarjit Kaur | Commerce & Management | SOCIETY AND BUSINESS REVIEW | 2022 | 1746-5680 | Click Here |
| Is youth ready for the looming technology frontier in healthcare? Examining intentions and adoption of mobile health | Jinesh Jain | Commerce & Management | Business Perspectives and Research | 2022 | 2278-5337 | Click Here |
| “Sustainable attitude” – a modest notion creating a tremendous difference in the glamourous fast fashion world: investigating moderating effects | Pooja Mehta | Commerce & Management | Society and Business Review | 2022 | 1746-5680 | Click Here |
| Is Youth Ready for the Looming Technology Frontier in Healthcare? Examining Intentions and Adoptionof Mobile Health (mHealth) | Prerna Ahuja | Commerce & Management | Business perspectives and research | 2022 | 2278-5337 | Click Here |
| Analysis of key factors influencing individual financial well‑being using ISM and MICMAC approach | Sanjay Gupta | Commerce & Management | Quality and Quantity | 2022 | 1573-7845 | Click Here |
| Training and Development Practices: An Aid to Enhance Productivity | Dr. Jaspreet Kaur | Commerce & Management | International Research Journal of Management Science & Technology | 2022 | 2250 – 1959 | Click Here |
| Behavioural biases affecting investors’ decision-making process: a scale development approach | Dr. Manpreet Kaur | Commerce & Management | Management research review | 2022 | 20408269 | Click Here |
| The determinants of bank selection criteria of SMEs: a fuzzy analytic hierarchy approach | Dr. Manpreet Kaur | Commerce & Management | Journal of Science and Technology Policy Management | 2022 | 2053-4620 | Click Here |
| Are SMEs relationship seekers or price watchers? Target marketing implications for banks | Dr. Manpreet Kaur | Commerce & Management | Journal of Financial Services Marketing | 2022 | 13630539 | Click Here |
| ਵੀਨਾ ਵਰਮਾ ਦੀਆਂ ਕਹਾਣੀਆਂ ਵਿੱਚ ਔਰਤ ਦੀ ਅਜ਼ਾਦੀ ਦੇ ਰਸਤੇ ਵਿੱਚ ਦਰਪੇਸ਼ ਚੁਣੌਤੀਆਂ :-‘ਮੁੱਲ ਦੀ ਤੀਵੀਂ ‘ ਦੇ ਸੰਦਰਭ ਵਿੱਚ | Veenu Verma | Punjabi | ਆਬਰੂ | 2022 | 2456-253X | Click Here |
| Herding and spillover effects in the Indian commodity futures market | Dr. Palak Dewan | Commerce & Management | Journal of Agribusiness in Developing and Emerging Economies | 2022 | 2044-0839 | Click Here |
| Sustainable Menstrual Products: The challenges ahead | Prerna Ahuja | Commerce & Management | Asian Journal of Women’s Studies | 2022 | 1225-9276 (print) 2377-004X (web) | Click Here |
| Are SMEs relationship seekers or price watchers? Target marketing implications for banks | Sarita Arora | Commerce & Management | Journal of Financial Services Marketing | 2022 | 1363-0539 | Click Here |
| Behavioural biases affecting investors’ decision-making process: a scale development approach | Jinesh Jain | Commerce & Management | Management research review | 2022 | 20408269 | Click Here |
| Are SMEs relationship seekers or price watchers? Target marketing implications for banks | Kanwaljeet Singh | Commerce & Management | Journal of Financial Services Marketing | 2022 | 13630539 | Click Here |
| What make investors herd while investing in the Indian stock market? A hybrid approach | Sanjay Gupta | Commerce & Management | Review of Behavioral Finance | 2021 | 1940-5979 | Click Here |
| Manifesting Hope in Despair: Exploring Prosocial Behavioral Outcomes of Covid-19 | Pooja Mehta | Commerce & Management | International Social Science Journal | 2021 | 1468-2451 | Click Here |
| Is knowledge alone enough for socially responsible investing? A moderation of religiosity and serial mediation analysis | Pooja Mehta | Commerce & Management | Qualitative Research in Financial Markets | 2021 | 1755-4179 | Click Here |
| Modeling spiritual intelligence on quality of work life of college teachers: a mediating role of psychological capital | Pooja Mehta | Commerce & Management | International Journal of Quality and Service Sciences | 2021 | 1756-669X | Click Here |
| What make investors herd while investing in the Indian stock market? A hybrid approach | Aashish Garg | Commerce & Management | Review of Behavioral Finance | 2021 | 1940-5979 | Click Here |
| Contagious diseases and tourism: a systematic review based on bibliometric and content analysis methods | Aashish Garg | Commerce & Management | Quality & Quantity | 2021 | 1573-7845 | Click Here |
| Determining the role of service quality, trust and commitment to customer loyalty for telecom service users: a PLS-SEM approach | Dr. Robin Kaushal | Commerce & Management | The TQM Journal | 2021 | 1754-2731 | Click Here |
| Prioritizing motivators influencing intentions to visit spiritual destinations in India: an application of analytical hierarchical process (AHP) approach | Sanjay Gupta | Commerce & Management | Journal of Tourism Futures | 2021 | 2055-5911 | Click Here |
| Prioritizing the influencing factors of utaut-2 model toward mobile network service providers | Sanjay Gupta | Commerce & Management | Competition and Regulation in Network Industries | 2021 | 1783-5917 | Click Here |
| Determining the role of service quality, trust and commitment to customer loyalty for telecom service users: a PLS-SEM approach | Dr. Meenu Singla | Commerce & Management | The TQM Journal | 2021 | 1754-2731 | Click Here |
| I won’t touch money because it is dirty: examining customer’s loyalty toward M-payment | Aashish Garg | Commerce & Management | International Journal of Bank Marketing | 2021 | 0265-2323 | Click Here |
| Prioritizing motivators influencing intentions to visit spiritual destinations in India: an application of analytical hierarchical process (AHP) approach | Aashish Garg | Commerce & Management | Journal of Tourism Futures | 2021 | 2055-5911 | Click Here |
| The determinants of bank selection criteria of SMEs: a fuzzy analytic hierarchy approach | Sanjay Gupta | Commerce & Management | Journal of Science and Technology Policy Management | 2021 | 2053-4620 | Click Here |
| Prioritizing factors determining environmental responsibility using fuzzy analytical hierarchy process: evidence from India | Aashish Garg | Commerce & Management | International Journal of Social Economics | 2020-21 | 0306-8293 | Click Here |
| Modelling Collaborative Consumption by Extending Self-Determination Theory: An Emerging Economy Perspective | Aashish Garg | Commerce & Management | Social Responsibility Journal | 2020-21 | 1747-1117 | Click Here |
| Econometric analysis of COVID-19 cases, deaths, and meteorological factors in South Asia | Dr. Meenu Singla | Commerce & Management | Environmental Science and Pollution Research | 2020-21 | Electronic ISSN 1614-7499 Print ISSN 0944-1344 | Click Here |
| Econometric analysis of COVID-19 cases, deaths, and meteorological factors in South Asia | Dr. Robin Kaushal | Commerce & Management | Environmental Science and Pollution Research | 2020-21 | Available online | Click Here |
| Mapping the field of behavioural biases: a literature review using bibliometric analysis | Esha Jain | Commerce & Management | Management Review Quarterly | 2020-21 | 21981639 | Click Here |
| A fuzzy analytical hierarchy process framework for stock selection in the Indian stock market | Jinesh Jain | Commerce & Management | Journal of Public Affairs | 2020-21 | 1479-1854 | Click Here |
| Mapping the field of behavioural biases: a literature review using bibliometric analysis | Jinesh Jain | Commerce & Management | Management Review Quarterly | 2020-21 | 21981639 | Click Here |
| Mapping the scientific research on alternative momentum investing: a bibliometric analysis | Jinesh Jain | Commerce & Management | “Journal of Economic and Administrative Sciences “ | 2020-21 | 1026-4116 | Click Here |
| Econometric analysis of COVID-19 cases, deaths, and meteorological factors in South Asia | Monica Sethi | Commerce & Management | Environmental Science and Pollution Research | 2020-21 | Electronic ISSN 1614-7499 Print ISSN 0944-1344 | Click Here |
| From rags to riches: a case study of Paytm’s inspiring journey from a mobile recharge website to a payments bank | Dr. Pooja Mehta | Commerce & Management | International Journal of Indian Culture and Business Management | 2020-21 | 1753-0814 | Click Here |
| A Pathway to Technology Integration: Eliciting Consumer’s Behavioural Intention to Use Paytm Services | Dr. Pooja Mehta | Commerce & Management | Paradigm | 2020-21 | 2394-6083 | Click Here |
| Development and Validation of Teachers’ Sense of Calling Scale | Dr. Puja Jain | Commerce & Management | Management and Labour Studies | 2020-21 | ISSN: 0258-042X Online ISSN: 2321-0710 | Click Here |
| Prioritizing the factors determining the quality in higher educational institutions-An application of fuzzy analytic hierarchy process | Sanjay Gupta | Commerce & Management | Journal of Public Affairs | 2020-21 | 1479-1854 | Click Here |
| Prioritizing factors determining environmental responsibility using fuzzy analytical hierarchy process: evidence from India | Sanjay Gupta | Commerce & Management | International Journal of Social Economics | 2020-21 | 0306-8293 | Click Here |
| A fuzzy analytical hierarchy process framework for stock selection in the Indian stock market | Sanjay Gupta | Commerce & Management | Journal of Public Affairs | 2020-21 | 1479-1854 | Click Here |
| Factors affecting consumer purchase intentions of organic food through fuzzy AHP | Sanjay Gupta | Commerce & Management | International Journal of Quality & Reliability Managemen | 2020-21 | 0265-671X | Click Here |
| Corona’s Spillover Effects on Tourism Industry – Scale Development and Validation | Sanjay Gupta | Commerce & Management | Tourism Analysis | 2020-21 | 1083-5423 | Click Here |
| Risk-Managed Momentum: An Evidence from Indian Stock Market | Sanjay Gupta | Commerce & Management | FIIB Business Review | 2020-21 | 2319-7145 | Click Here |
| What drives e-hailing apps adoption? An analysis of behavioral factors through fuzzy AHP | Sanjay Gupta | Commerce & Management | Journal of Science and Technology Policy Management | 2020-21 | 2053-4620 | Click Here |
| Comparative analysis of service quality of Big Bazaar and Spencer’s: a fuzzy approach | Sanjay Gupta | Commerce & Management | International Journal of Quality & Reliability Management | 2020-21 | 0265-671X | Click Here |
| Comparative analysis of service quality of Big Bazaar and Spencers’ | Swati Gupta | Commerce & Management | International journal of quality and reliability management | 2020-21 | 0265-671X | Click Here |
| Corona’s Spillover Effects on Tourism Industry-Scale Development and Validation | Swati Gupta | Commerce & Management | Tourism Analysis | 2020-21 | 1943-3999 | Click Here |
Number of papers published in the Journals notified on UGC website during the last five years (2015-16 to 2019-20)
| Title of paper | Name of the author/s | Department of the Teacher | Name of Journal | Year of Publication | ISSN Number | Link to the recognition in UGC enlistment of the Journal |
| Consumer-Complainant’s Contentment with Reference to Performance of Consumer Dispute Redressal Machinery |
Marinal Gupta | Commerce and Management | International Journal of Recent Technology and Engineering | 2019-20 | ISSN: 2277-3878 | Click Here |
| Does literacy rate and locale of residence impact the consumers‟ awareness for consumer awareness campaigns? |
Marinal Gupta | Commerce and Management | Test Engineering and Management | 2019-20 | ISSN: 1934120 | Click Here |
| Christian Medical College and Hospital: Serving with a Sense of Calling | Puja Jain | Commerce and Management | South Asian Journal of Business and Management Cases | 2019-20 | ISSN: 2277-9779 Online ISSN: 2321-0303 | Click Here |
| It is not an investment if it is destroying the planet: A literature review of socially responsible investments and proposed conceptual framework | Pooja Mehta | Commerce and Management | Management of Environmental Quality | 2019-20 | ISSN – 1477-7835 | Click Here Click Here |
| Security perception of e-banking users in India: an analytical hierarchy process | Sanjay Gupta | Commerce and Management | Banks and Bank System | 2019-20 | ISSN PRINT -1816-7403 | Click Here Click Here |
| What Determines Split Banking? Evidence from Indian Exporting SMEs | Dr. Manpreet Kaur | Commerce and Management | Academy of marketing Studies Journal | 2019-20 | (Print ISSN: 1095-6298; Online ISSN: 1528-2678) | Click Here |
| Attitude towards Demonetisation: An Empirical Study of Perceived Benefits | Dr. Manpreet Kaur | Commerce and Management | Delhi Business Review | 2019-20 | ISSN (Print) 0972-222X :: ISSN (Online) 2277-7725 | Click Here |
| Security perception of e-banking users in India: an analytical hierarchy process | Mahesh Kumar | Commerce and Management | Banks and Bank System | 2019-20 | ISSN PRINT -1816-7403 :: ISSN ONLINE -1991-7074 | Click Here Click Here |
| Attitude towards Demonetisation: An Empirical Study of Perceived Benefits | Kanwaljeet Singh | Commerce and Management | Delhi Business Review | 2019-20 | ISSN (Print) 0972-222X :: ISSN (Online) 2277-7725 | Click Here |
| Role of IT in banking sector | Dr. Robin Kaushal | Commerce and Management | Journal of communication engineering and systems, special edition: Emerging trends in management, science and technology | 2018-19 | Issn-23215151, E-ISSN-22498613 | UGC Approved Journal No. 46690 |
| Removal of Cyrus Mistry from Tata Group- A study of Legal Provisions. | Dr. Jaspreet Kaur | Commerce and Management | Asian Journal of Multidimensional Research |
2018-19 | 2278-4853 | Click Here |
| Removal of Cyrus Mistry from Tata Group- A study of Legal Provisions. | Ms. Meenu Gupta | Commerce and Management | Asian Journal of Multidimensional Research | 2018-19 | 2278-4853 | Click Here |
| Enhancing The Placement Value of Professionally Qualified Students in Marketing: An Application of The Analytic Hierarchy Process |
Sanjay Gupta Vinay Dawar Amit Goyal |
Commerce and Management | Academy of Marketing Studies Journal | 2018-19 | Print ISSN: 1095-6298; Online ISSN: 1528-2678 | Click Here |
| Evolution and growth of Indian textile Industry | Dr. Meenu Goyal | Commerce and Management | STM journal: Journal of communication Engineering and system | 2018-19 | ISSN-23215151 | UGC Approved Journal No. 46690 |
| Complainant Satisfaction with reference to Consumer Dispute Redressal Forum | Marinal Gupta | Commerce and Management | International Journal of Social Science & Economic Research | 2017-18 | 2455-8834 | Click Here |
| Assessment of Consumer Awareness amongst Teenagers of Ludhiana District | Marinal Gupta | Commerce and Management | International Journal of Research | 2017-18 | ISSN 2348-6848 (Online) and 2348-795X (Print) | Click Here |
| Diagnosing Intellectual Capital: A Case Study of Textile Company and its Implications on Managerial Decision Making | Pooja Mehta | Commerce and Management | Business Spectrum | 2017-18 | 2249-4804 | Click Here |
| End user attitude towards adoption of e-HRM in Indian Organizations. | Dr. Leenu Narang | Commerce and Management | ENVISION- International Journal of Commerce and Management | 2017-18 | ISSN: 0973-5976 (Print), 2456-4575 (Online) | Click Here |
| Investigating The Consumer’s Perception On Selection Of Mid Segment Cars By Students: A Conjoint Approach | Dr. Atul Shiva | Commerce and Management | Indian Journal of Marketing, September 2016, | 2016-17 | ||
| SELECTION OF PROGRAMMING LANGUAGE FOR SOFTWARE DEVELOPMENT – CONJOINT APPROACH | Dr. Atul Shiva | Commerce and Management | CU-Global Management Review”, Vol. No. 5, Issue No. 2, July-Dec. 2016. pp. 86-90 | 2016-17 | ||
| Assessment Center at Vardhman: Gauging potential for growth | Puja Jain | Commerce and Management | Sankalpa: Journal of Mgt. & Research, 7(1), 49-54. | 2016-17 | 2231-1904 | link not available through UGC website. |
| Passion in Perplexion | Puja Jain | Commerce and Management | IITM Journal of Business Studies, 3(1), 60-70 | 2016-17 | 2393-9451 | Click Here |
| Employee engagement among blue collar workers: a case study of Vardhman Spinning and General Mill, Ludhiana. | Dr. Leenu Narang | Commerce and Management | Vishwakarma Business Review, Vol. VI, Issue 2. | 2016-17 | 2229-6514 | Click Here |
| Corporate Debt Redemption Management in Favorable Economic Times: A Lifeline during Tumultuous Economic Recession | Dr. Priyansha Mahajan | Commerce and Management | Abhigyan Vol. XXXV no. 1 (April – June 2017) | 2016-17 | ISSN: 0970-2385 | Click Here |
| Understanding Dynamic Relationship Among Gold Price, Exchange Rate And Stock Markets: Evidence In Indian Context. | Monica Sethi | Commerce and Management | Global Business Review, IMI New Delhi. Imprint: SAGE India Journal. | 2015-16 | 0972-1509 | not available |
| Understanding Dynamic Relationship Among Gold Price, Exchange Rate And Stock Markets: Evidence In Indian Context. | Dr. Atul Shiva | Commerce and Management | Global Business Review, IMI New Delhi, September – Issue 2015. Imprint: SAGE India Journal. | 2015-16 | 0972-1509 | |
| Measuring Human Capital – An Extended Version Of Lev And Schwartz Model, | Pooja Mehta | Commerce and Management | Indian Journal Of Accounting, Indian Journal Of Accounting, Vol. XLVII (2), December-2015 | 2015-16 | 0972-1479 (Print) 2395-6127 (Online) |
Click Here |
| Antecedents To Academic Performance Of College Students – An Empirical Investigation | Pooja Mehta | Paradigm, Sage Publications, December-2015 | 2015-16 | 0971-8907 | Click Here | |
| Impact of IT on Payment and Transfer System in Banking Sector | Dr. Robin Kaushal | Commerce and Management | Academicia: An Interdisciplinary Research Journal, Vol.6, Issue 3, March 2016, pp 200-210 | 2015-16 | 2249-7137 | Click Here |
| Telecommunications Infrastructure and Economic Growth: An Overview | Jai Parkash | Commerce and Management | Academicia: An Interdisciplinary Research Journal, Vol.6,Issue 3, March 2016, pp 156-162 | 2015-16 | 2249-7137 | Click Here |
| Women Entrepreneurship for Economic Growth and Development: A Framework, Researchers’ World | Dr. Jaspreet Kaur | Commerce and Management | Journal of Art, Science and Commerce., Vol – VII, Issue 2 (2), April 2016, | 2015-16 | 2231 – 4172 | not available |
| Impact Of Training And Development Programmes On The Productivity of Employees In The Banks. | Dr. Jaspreet Kaur | Commerce and Management | Journal of Strategic Human Resource Management, 5 (1), 47 – 53 | 2015-16 | 2277 – 2138 | Click Here |
| Supply Chain Management Through Multi Objective Optimization- A Study in Textiles | Dr. Meenu Goyal | Commerce and Management | Academicia: An Interdisciplinary Research Journal,Vol.6,Issue 3, March 2016, pp 142-155 | 2015-16 | 2249-7137 | Click Here |
| A Study On Banking: What Discriminates Loyal And Disloyal Customers Of Banking Industry In Punjab | Dr. Manpreet Kaur | Commerce and Management | Gyan Management, Vol. 9(2) | 2015-16 | ISSN number 0974-7621 | Click Here |
| The Missing Sense of Sustainability | Sahil Ghai | Commerce and Management | Academicia: An Interdisciplinary Research Journal, Vol.6,Issue 3, March 2016 | 2015-16 | 2249-7137 | Click Here |
| Economic Reforms In India | Ashish Bajaj | Commerce and Management | Academicia: An Interdisciplinary Research Journal, Vol.6,Issue 3, March 2016, pp 1-9 | 2015-16 | 2249-7137 | Click Here |