The Technology Business Incubator (TBI) of SACCM hosted a seminar titled “Make Your Brand Go Viral: The Power of Digital Presence,” on 4th April, 2026, featuring Ms. Sukriti Kapur, Founder of The Funky Marketers. Ms. Kapur highlighted that digital visibility is essential for brand survival in 2026. She detailed the “Five Pillars of Digital Presence”- Social Media, Search Visibility, Value-Driven Content, Trust, and Consistency, while providing a roadmap for startups to build “Minimum Viable Presence” through authentic storytelling and community engagement.
The seminar focused on the critical necessity of maintaining a strong digital footprint in the modern era, framing it as a strategic blend of relatability and timing rather than mere luck. Illustrating this through a bakery case study, Ms. Kapur demonstrated how engaging content transforms audience attention into revenue. Supporting the initiative, Principal Dr. Vishal Kumar motivated the students, stating that such practical insights are vital to help youth channel their creativity into productive and innovative ventures. He emphasized that mastering these digital tools is a key step in fostering the entrepreneurial spirit required for modern nation-building.
