The Marketing Club of SACCM, SACCM Impacteers, organised an intra-college team event titled Ad-Litmus on 11th and 12th August 2025. The event featured college students evaluating advertisements and presenting their analyses to a panel of judges. The primary objective of the competition was to nurture observation, creativity, and advertising knowledge among students. Twenty-two teams, comprising 66 students, participated in the activity. Through this event, students not only explored effective advertising strategies but also practised professionally delivering their insights. The competition encouraged both creativity and teamwork. The first round, held on 11th August, consisted of a quiz on marketing campaigns. Six teams advanced to the final round. On 12th August, the shortlisted teams presented their evaluations before the judging panel.
‘Team Whatever’, ‘Team KPM’, and ‘Clickbaiters’ emerged as winners.Students gained valuable insights into the real-world applications of marketing, preparing them for future opportunities. Prof. (Dr.) Vishal Kumar, Principal, highlighted the role of strong advertising as a catalyst for business growth and scalability. He appreciated the Marketing Club’s efforts in creating a platform that enables students to hone industry-relevant skills.
