SACCM IMPACTEERS, the Marketing Club of SACCM, successfully organized the intra-college demarketing competition ‘Pitch It Down’ on 6th and 8th April, 2026. The event provided a platform for students to showcase their marketing knowledge, analytical ability, and creativity through the application of demarketing strategies. Teams of three members were tasked with designing campaigns discouraging the purchase of a given product or brand. The preliminary round, held on 6th April, 2026, saw participation from 30 teams, out of which 9 teams qualified for the final round. The final round, conducted on 8th April, 2026, featured a 5-minute enactment where teams presented their demarketing campaigns in an engaging and thought-provoking manner.
In an era where brands often construct idealized narratives that may not align with real-life experiences, the competition was designed as an awareness-driven initiative, encouraging participants to question marketing messages and adopt a more rational and informed perspective as consumers. The competition concluded with TJY securing the first position, followed by Ting Ting and Triarchy, who jointly secured the second position, and Brand Busters securing the third position. The participants demonstrated strong conceptual understanding, creativity, and effective presentation skills. Through this initiative, SACCM IMPACTEERS emphasized experiential learning and critical engagement with marketing practices. Prof. (Dr.) Vishal Kumar, Principal, commended the initiative and appreciated the focus on fostering conscious, responsible, and critically aware future marketers.
