The SACCM Technology Business Incubator (TBI) organized an intra-college competition “BRAND 404 3.0 – The Ultimate Digital Marketing Strategy Challenge” on September 17, 2025. The event served as an engaging platform for students to showcase their analytical acumen and creativity in designing and evaluating innovative marketing strategies. A total of 29 teams registered for the event. The competition commenced with the Preliminary Round held on 30th August 2025, following which 9 teams qualified for the Final Round. Mr. Arvind Dhingra, Executive Director, Science and Technology Entrepreneurs Park (GNDEC), graced the occasion as the esteemed judge. Principal Prof. (Dr.) Vishal Kumar extended a warm welcome to the guest and shared valuable insights on the importance of such initiatives in enhancing students’ analytical, problem-solving, and strategic thinking abilities. During the competition, student teams conceptualized their own innovative brands and employed diverse digital marketing approaches to present comprehensive business plans. The highlight of the event was the unique and practical solutions proposed by the participants, reflecting their creativity, critical thinking, and entrepreneurial spirit. Throughout the presentations, students demonstrated exceptional communication and presentation skills, effectively articulating their ideas and strategies. In the results announcement, Team KPM emerged as the first prize winner, followed by Team FOUND 404 securing the second position, and Team ARV clinching the third prize. Principal Prof. (Dr.) Vishal Kumar applauded all participants for their remarkable efforts in honing their marketing expertise and congratulated the winners on their outstanding achievements. The competition not only fostered innovation and strategic planning but also enriched the overall learning experience of the students by encouraging practical application of digital marketing concepts and business development strategies.
