SACCM IMPACTEERS, the Marketing Club of SACCM, successfully organized the intra-college competition ‘BRAND WARS’ on 4th February, 2026. The event served as a dynamic platform for students to demonstrate marketing knowledge, analytical ability, and debating skills through structured brand-based discussions. BRAND WARS followed a competitive debate format in which two pairs competed at a time, each representing competing brands from the same industry. Participants defended their assigned brand’s marketing strategies, positioning, consumer connect, and market impact, effectively combining strategic thinking with persuasive communication. Each pair comprised two members, encouraging collaboration and coordinated planning. A preliminary round conducted on 2nd February, 2026 shortlisted participants for the main event. Out of 30 participating pairs, 12 advanced to the final round. Each debate lasted 20 minutes, including brand introductions and an open debate session. To ensure fairness and assess real-time knowledge, the use of mobile phones and internet access was strictly prohibited during the event.
The competition concluded with the recognition of the top three performing pairs Money Makers, Shagnic and Think Tank Duo. Participants displayed commendable strategic insight, clarity of thought, and effective brand defense, with leading teams distinguished by their structured arguments, responsiveness to counterpoints, and confident delivery under pressure. Through this initiative, SACCM IMPACTEERS reinforced the importance of experiential learning by bridging theoretical concepts with practical application. The event provided meaningful exposure to real world brand competition while strengthening students’ analytical and communication competencies Prof. (Dr.) Vishal Kumar, Principal, appreciated the initiative and highlighted the value of such platforms in fostering strategic thinking, confidence, and professional readiness among students.
