The Marketing Club of SACCM, ‘SACCM IMPACTEERS,’ organised an intra-college team event titled ‘The War of Campaigns’ on 10th and 11th November, 2023. The first round was conducted in collaboration with NSS. The primary objective of the event was to actively promote Diwali stalls established by various NGO’s namely, Ek Prayaas, Ek Jot ViklangBachon ka School, Guru Gyan Jyoti Welfare Society, and NetrahinManavta De Sewa Welfare Societies. The event witnessed enthusiastic participation from 30 students, comprising six competing teams, each bringing its unique flair to the promotion of these Diwali stalls. The teams were named Sparkling Marketers, The Concept Crew, Alpha Squad, Entellus, Digiblitz, and Trailblazers. Their efforts were focused on creating awareness and driving footfall towards the Diwali stalls set up by the participating NGOs. The second round involved campaign presentations of the event The Concept Crew, Alpha Squad, and Digiblitzemerged as winners. Prof. (Dr.) Vishal Kumar, Principal, SACCM, stressed the significance of the collaboration between marketing skills and social responsibility, emphasizing that this synergy became apparent in the promotion of Diwali stalls. He motivated the students by asserting that this collaboration not only played a crucial role in the success of the event but, more importantly, enhanced the visibility and impact of the participating NGOs. He acknowledged the efforts of the marketing club towards social marketing which is the foundation of the society. The event was well coordinated by Dr. Aashish Garg, Ms. Amarjit Kaur, Ms. Prerna Ahuja, and Ms. Anchal Arora.
