Sri Aurobindo College of Commerce and Management (SACCM) hosted an innovative marketing competition organized by SACCM Impacteers on 28th August, 2024.The competition was designed to challenge students to select a brand that resonates with a social issue or has the potential for significant social impact.The event saw enthusiastic participation from 11 teams, each consisting of three members. These teams demonstrated their marketing acumen by presenting their chosen brands and their strategies for addressing social issues. The competition was judged by Dr. Robin Kaushal and Dr. Aashish Garg, both esteemed faculty members with extensive experience in marketing and social impact. Their expertise provided valuable insights and constructive feedback to the participants. The competition showcased a range of creative approaches to addressing social issues through marketing. Teams presented diverse strategies, from enhancing brand awareness about environmental sustainability to promoting social justice through impactful campaigns. The first position was bagged by the team ‘Market Innovators ‘. ‘NEMIKA’ team bagged the second position followed by ‘Team Guts’ at the third position. The marketing competition was a successful event that highlighted the intersection of marketing and social responsibility. It provided a platform for students to apply their marketing skills to real-world issues, fostering a sense of purpose and innovation. Prof. (Dr.) Vishal Kumar, Principal, delivered an encouraging address to the students, highlighting the importance of integrating social impact into marketing strategies. His words motivated the participants and emphasized the relevance of their projects in today’s business landscape.
