SACCM Technology Business Incubator (TBI) organized an intra-college competition “Brand 404” on 11-04-2024. Brand 404 event proved to be an engaging platform for students to showcase their analytical prowess and creativity in dissecting marketing strategies. The judge of the event was Mr. Gaurav Rakheja, Associate Vice President and Senior Client Partner at ICICI Securities Private Wealth Management. Principal Prof. (Dr.) Vishal Kumar extended a warm welcome to the esteemed guest and shared his insights on the significance of such events in enhancing students’ analytical and problem-solving abilities. In this event, teams meticulously scrutinized brands such as Byjus, Kodak, and Patanjali, among others, identifying significant shortfalls in their marketing approaches. The highlight of the event was the innovative resolutions proposed by the teams to address these shortcomings, showcasing their creativity and problem-solving abilities. Throughout the presentations, students exhibited commendable presentation skills, effectively conveying their insights and ideas. Team Market Titans clinched the third prize, Team Brand Blazer secured the second position, and the coveted first prize was claimed by Team the Three Marketeers. Principal Prof. (Dr.) Vishal Kumar lauded the participants for their efforts in enhancing their marketing acumen and congratulated the winners for their exceptional performance. Brand 404 not only fostered critical thinking but also nurtured the students’ abilities to devise strategic solutions, thereby enriching their overall learning experience.
